Fascination About Johnnie Walker Blue Label Ultra

This is a globally allotted launch comprised of scarce shares, together with whisky from ghost distilleries which have been now not in operation. Under 888 bottles were created globally.

The end result observed glass being hand-blown right into a teardrop shape. For The very first time during the model’s background, the long-lasting sq. Johnnie Walker bottle continues to be reformed. 

Diageo’s experimented with sustainable packaging in advance of—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the suggestion from the spear for glass—especially for providers wishing to market in Europe.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has actually been produced by adopting a examination-and-master model, designing and exploring devoid of limitation and imagining what the way forward for light-weight luxurious packaging could provide.

Global Style Director at Diageo, Jeremy Lindley who led the design project, said, “Johnnie Walker Blue Label Ultra was born out of an ideation session looking at the way forward for luxurious. With other classes relocating in direction of lightweight – like eyewear and higher-overall performance biking – we questioned irrespective of whether luxurious spirits could stick to fit. “We took our eyesight to a group of professional glassmakers and throughout a 5 yr exam-and-learn system slowly but surely learned how to produce elegant, light-weight glass.

The expose of Johnnie Walker Blue Label Ultra alerts the brand’s motivation to innovation, with hopes that the bottom-breaking design could inspire the more lavish, light-weight, and reduced-carbon whisky bottles of tomorrow.

In conjunction with external glass makers, the brand rethought all components of how the bottle is made, created and transported: from hand-blowing the glass, to utilizing a teardrop condition which, for The very first time ever, meant reforming the long-lasting Johnnie Walker sq. bottle.

Johnnie Walker Blue Label Ultra will be the model’s lightest 70cl Scotch whisky glass bottle to this point also to the ideal of your brand’s information and investigation, the earth’s lightest 70cl Scotch whisky glass bottle2 . The look takes Daring strides and dares to experiment which has a recognised paradigm of luxurious.  

Developed through a exam-and-study model with exterior glass makers, this mild-excess weight bottle features a handblown teardrop condition that reimagines Johnnie Walker's iconic sq. design and style, exemplifies the future of light-weight, and aids discover new alternatives for lighter, decreased carbon packaging solutions.

“We didn’t know what we ended up likely in order to reach when we got down to push the boundaries of luxury, and The end result is a thing that several reported would not be achievable. 

Diageo has said that the “Beforehand claimed ‘lightest pounds scotch whisky bottle’ was introduced by a UK retailer and weighed about 298 grams.” 

The Johnnie Walker get more info Blue Label Ulta in its cradle and box. Credit rating: Diageo Besides this, Diageo has declared that a royalty-free of charge license for the patent will likely be supplied to anyone who needs to affix Johnnie Walker in its mission. Lindley stated: “Instead of keep this new understanding near our chest, we’re thrilled to offer a royalty-cost-free licence to our granted UK patent to the world.

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals

Professional whisky tasting will take exercise. Use our do's and don'ts to demystify the experience and enjoy your drams in an entire new way.

We're a world chief in beverage Liquor with An impressive collection of makes throughout spirits and beer.

That job fell to Diageo’s world-wide style director Jeremy Lindley. Energy and protection have been Lindley’s priorities, but functionality needed to stick to form. Just after Understanding that the Obviously strongest form for glass is definitely the teardrop—The form it Normally assumes when liquid—Lindley and his staff created a teardrop with sq. sides, inside of a nod for the traditional Johnnie Walker silhouette.

Johnnie Walker got down to advance the spirits market by experimenting with lightweight glass for its luxurious whiskies, influenced with the development toward 'delicate' rather then 'large' luxury. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.